“If thinking is the hardest and most exhausting of all labor; then challenging conventional thinking is a daunting task that offers great rewards”

AdvantageThinking™ is the publication of contrarian points of view about ideas, concepts and behaviors that are basic to the idea of gaining an execution advantage. This series of Op-Ed pieces is designed to provocatively challenge conventional wisdom:

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   “The Greatest Contributing Factor To Business Failure Is Success”

 “The Sales Force Needs Test Pilots Not More Pilots”

 “The Business of Science - An Oxymoron?”  (Distributed at AIRI national meeting Sep 2008)