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Daunting Realities Of The Marketplace
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Fewer than three in ten startups are in business after five years (source: US Census Bureau's Business Information Tracking Series (BITS) ) |
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85% of all new product launches fail (source: Linton, Matysiak & Wilkes market research study on new product development) |
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An estimated 46% of all resources allocated to product development and commercialization by U.S. firms is spent on products that are cancelled or fail to yield an adequate financial return (source: “Winning at New Products”, p9)
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One new product idea in 58 makes it through the development process and is successful in the marketplace (source: Booz Allen Hamilton) |
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More than half of all expansion efforts into new channels fail (source: Parallel Thinking Corporate Executive Survey, 2006) |
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